The availability of high-quality, low-cost courses has essentially leveled the playing field for all artists, regardless of whether they have the opportunity to attend a traditional art school. Like many opportunities that burst wide open with the rise of the Internet, an online art course is like the perfect marriage between a lonely library-book self-study […]
How Artists Use Instagram for Ephemeral Marketing
Open Instagram, and the first thing to catch your eye is the bubbles at the top of the screen. The accounts you follow are encircled in orange and purple, notifying you that there are new stories to watch. First appearing in 2016, the stories feature allows users to share images, videos, text, and gifs for […]
How Copyright Works for Fine Art
When you create a piece of art, what exactly is it that you own? What about the techniques you invented to create it? Do you own those? What happens when you sell the original- what rights to the work do you retain? These are just a couple of the burning (and extremely important) questions that […]
Sponsorships for Artists and Other Unusual Business Opportunities
Have you ever considered pursuing sponsorship as a type of support for your art business? Sponsorship is a form of advertising in which a company chooses deliberately to associate with a particular individual who already has an audience. You’re familiar with one of the most well-known forms of sponsorship, though it may be so ubiquitous […]
Constant Contact Introduces New Website Builder: Should Artists Give it a Try?
In February of 2018, we surveyed over 1,000 artists to ask them what their favorite website builders are (check out the full post: The Ultimate Guide to Choosing an Artist Website Builder). In our evaluation, Squarespace came ahead as the most popular website builder due in large part to its intuitive drag and drop functionality, […]
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