By Katie Kapro Making the transition from a free-time artist to a full-time commission artist is not an endeavor for the weak of spirit. It takes a lot of creative energy and at least one day-job to pay the bills. It also requires some seriously honed social skills — yes, even the most socially awkward […]
How many people do you need on your mailing list?
Kris Baum, on our Facebook page, left the following comment when I asked what everyone’s biggest questions about email marketing are, “What are the metrics…how many leads need to be generated to make sales? whats the ratio of $$ spent getting those leads to $$ for an average sale from those leads?” This is a […]
5 Steps to Better Email Marketing for Artists
Yesterday I did a short Facebook Live broadcast where I talked about 5 steps to making better email marketing for your art. Here’s the short video. Here are the five steps I outlined: Know your story Invite collectors on a journey, just like when you are explaining your journey in person Tell stories in your […]
What is the Perfect Platform to Sell Your Art?
Today there are countless resources for artists seeking to develop an online presence to promote the sale of their art. Should I sell my art on Etsy? What about Shopify? Fine Art America? Saatchi? What about my own website? So, how do we possibly choose? I have tough love for you today. Are you ready? […]
Adam K Hall, New Orleans Artist and TAA Case Study
The following is a letter than Adam Hall shared in TAA’s private Facebook group for TAA students. Adam took How to Sell Your Art Online in 2013, when it was still called Content Marketing for Artists. At the time, Adam did a case study which you can view here. It’s been not quite three years […]
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