Setting up a passive income stream like print-on-demand products can be a lucrative choice for artists and other creatives. It’s important to remember from the outset that a creative passive income stream can take quite some time to establish. However, the idea behind passive income is always the same: hard work pays off with continual […]
Send Us Your Stories
Two weeks ago I gave a 30 minute talk on Facebook Live about how we shouldn’t try to game the social media algorithms. Follow for follow and commenting packs on Instagram only have marginal effectiveness. Facebook has a team of computer scientists who are paid to make the algorithm work the way they want it […]
You Can’t Beat the Instagram Algorithm
Last week, I spoke on Facebook Live about just how futile it is to try to outsmart the Instagram algorithm (or Facebook, Youtube, or Twitter or whatever). What can we learn about social media feed algorithms from Google’s algorithm? I started doing search marketing in 2007, working for a small internet marketing agency. When Google […]
A $20 billion market you didn’t know about
Over the last two weeks, I’ve been emphasizing that successful artists from big names like Picasso to more modestly successful artists have a community around them. Let’s talk about how certain people take advantage of this need for outside help, and why artists need to stick together to tip the balance of power back in […]
Have a Tiny Audience? How to Grow Your Social Media Audience with PR & Media Outreach
What most artists do when they’re “doing social media” is try to grow their following one person at a time. Reciprocating comments and likes within their artist social circle. As I mentioned in my last post, that doesn’t work too well – and its exhausting. Last week in our private Facebook group for TAA students, […]
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