Why do artists need basic sales skills? Isn’t that the job of the gallery? We know by now that the art sales landscape is shifting significantly. Traditional galleries are increasingly giving way to online stores and less conventional ways of selling art like artist cooperatives. Even if you are represented by a gallery now, that […]
Basic Sales Skills: What Artists Can Learn From a Door-to-Door Salesman
Every artist needs good sales skills to successfully sell their work. Understanding your unique value proposition is the first step, followed closely by practicing the right body language and active listening that will communicate confidence and competence to your potential buyers. These skills lay a great foundation upon which to build a trusting rapport with […]
Basic Sales Skills: Your Unique Value Proposition
During the month of January we’re going to be doing an overview of some basic sales skills every professional artist needs to master. Because like it or not, if you hope to make a living from your art, you’re going to need to know how to sell it. What exactly is it you’re selling, though? […]
How to Name Your Online Art Store
You’ve put in all the work of researching your target market and preparing to sell your artwork, not to mention the intense and emotional effort of actually creating the art. As inconsequential as a store name can feel in light of all your hard work, your store name can either give you a serious leg […]
Productivity for Artists: Free Training
Last week we did one of the best free trainings I’ve ever done for artists. World-renowned productivity expert Charlie Gilkey joined me for 90 minutes of talking about what it means to be more productive and prolific. It’s never been about churning out more crap to sell. Instead, our focus is on helping you use […]
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