How are you making use of your email list? Sending out a monthly newsletter is great, but if that’s all you’re sending out, you may be missing out on a lot of sales. While social media is awesome, your email list is still the most powerful tool you have for marketing. But why? What gives […]
How to Sell More Art with Quizzes
What is a lead-gen quiz? If you’re on the internet in 2018, you’ve definitely taken one. A lead-gen quiz is a fun, short personality-type quiz that asks for your email address before giving you your results. You’ve probably clicked through to take these types of quizzes after seeing somebody else’s results on social media. Think […]
Lessons Learned When my Paintings Went Viral on Boing-Boing
In 2012, images of my Corporate Masters series went globally viral–there were stories about my work written in English, French, Spanish, and Portuguese. How did it happen? I got Boing Boinged. Boing Boing is a blog with enormous reach–if your art is shared there, it’s going to be picked up by media outlets world-wide. How I got […]
ConvertKit Review: Simple Email Marketing for Artists
Last year, I did an hour long interview with Nathan Barry, founder of ConvertKit*, a simple email marketing service that was designed for bloggers. We touched on the broad strategies of email marketing, what ConvertKit is good at, and some other fun stuff. A lot of artists have asked TAA if ConvertKit* is a good […]
How many people do you need on your mailing list?
Kris Baum, on our Facebook page, left the following comment when I asked what everyone’s biggest questions about email marketing are, “What are the metrics…how many leads need to be generated to make sales? whats the ratio of $$ spent getting those leads to $$ for an average sale from those leads?” This is a […]
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