Kris Baum, on our Facebook page, left the following comment when I asked what everyone’s biggest questions about email marketing are, “What are the metrics…how many leads need to be generated to make sales? whats the ratio of $$ spent getting those leads to $$ for an average sale from those leads?” This is a […]
5 Steps to Better Email Marketing for Artists
Yesterday I did a short Facebook Live broadcast where I talked about 5 steps to making better email marketing for your art. Here’s the short video. Here are the five steps I outlined: Know your story Invite collectors on a journey, just like when you are explaining your journey in person Tell stories in your […]
Adam K Hall, New Orleans Artist and TAA Case Study
The following is a letter than Adam Hall shared in TAA’s private Facebook group for TAA students. Adam took How to Sell Your Art Online in 2013, when it was still called Content Marketing for Artists. At the time, Adam did a case study which you can view here. It’s been not quite three years […]
Successful Crowdfunding Campaign Case Study with Jonathan Crow of Veeptopus
This video is an excerpt of a chat with Jonathan Crow, who took our How to Sell Your Art Online course. You can learn more about the course at this link. My questions and summaries of Jonathan’s responses follow. Jonathan-Crow.com Jonathan Crow is an illustrator most known for his Veeptopus drawings – pictures of […]
2016 Year in Review, Part 2: What’s Next?
In the last blog post, we reviewed several big wins in 2016 for artists who are TAA customers. In this blog post, we will cover what TAA did this year and talk a little about what 2017 is going to look like. We do these year-end reviews for our own benefit. We share them with […]
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