Soooo excited to bring this interview to you. I have known Tara Reed for a couple of years now. We’re both residents of the great Portland, Oregon, and we both help artists grow their art business.
You’re going to want to watch this interview and take notes. Tara gives a great overview of how to break into the art licensing market. Here are some tidbits from our discussion.
(Note that the audio is a little quiet – you may want to use headphones)
- Tara explains what licensing actually means, and how it can be very, very lucrative for the right artist – 1:25
- Art licensing is all about contracts, which can vary all over the place. Tara explains some ways that licensing contracts are constructed. We do our best to make this as easily understood as possible – 3:45
- There are lots of ways to connect with companies that want to license art. Tara explains trade shows and other ways to connect, like licensing agents and shopping research – 6:48
- More about contracts. Tara shares how she learned how to read contracts, when to use a lawyer, and the book she wrote about it with Maria Brophy. She also shares a neat way to evaluate whether or not you really need a lawyer – 10:20
- Tara and I wax poetic about the power that artists have in the business world and how much they don’t know how much power they have – 13:50
- Tara explains that art licensing is a collaborative process with the client. They’ll tell you what they want, and ask you to make changes – 14:50
- How long it takes to make money once you start licensing your art. Hint: you can’t need money for your next cell phone bill. 16:50
- How to get more information on art licensing – 19:15
Learn Art Licensing Skills
You can learn a lot more about art licensing by checking out Art Licensing info’s courses and ebooks(affiliate links):
Just need some contracts? Check out their agreement templates.