2:00 – Introducing Jason Horejs, owner of Xanadu Art Gallery and RedDotBlog.com. His book is called How to Sell Art.
2:25 – Jason tells his story about opening Xanadu Art Gallery on September 11, 2001. This sparks an touching discussion on how art moves people in even the worst of times.
8:00 – Jason embraced the internet as a way of selling early on. Xanadu Gallery has an ecommerce platform where artists can sell their art with a much lower commission rate. Jason talks about how important this is to his business.
11:30 – This is a critical time for the art gallery business. Artists have the ability to sell art to collectors directly, so galleries need to change the way that they do business. Jason shares how they had an $11,000 sale for a piece online – and the collector never saw the piece in person before they bought it.
16:06 – Is it better to be physically in a gallery or online? Jason talks about how his top selling artists are physically in his gallery, but that may not be the best path for every artist. Many up and coming artists are selling online, directly to collectors they’ve never met.
19:00 – How Jason and other gallery owners work with artists who have a strong online presence of their own.
25:00 – How Jason selects artists that he shows in his gallery. Hint: it’s about more than the quality of the art. The price you sell your art at before you enter the gallery matters to the gallery owner. (More on how galleries choose artists)
30:00 – What does the next 5 – 10 years look like for galleries? Business models will change. Some physical galleries are going to go away. Paid and vanity galleries are going to flourish. Creating an experience is more important.
33:40 – In today’s quick tip we talk about how to create an ecommerce experience for your art.