For many people, when they think about an artist at work, they envision uninterrupted marathon hours of studio time… something that isn’t realistic for most artists. A studio practice needs to be sustainable – meaning you can keep it up for many years, whether you have family obligations or other jobs – without burning out. […]
How to Use a Certificate of Authenticity for Your Art Business
There’s no magic bullet for creating raving fans and booming business. To “make it” as an artist you’ll need an imprecise combination of good work, good marketing, and a whole lot of time and patience. Tools like a certificate of authenticity, fancy website widgets, or an Instagram flash sale are just that: helpful tools. They […]
Member of the Week: Catherine Bruce, Seeking Synchronicity
This week’s featured Association member is Catherine Bruce. TAA: How would you describe your art to your ideal collector? Catherine: In search of synchronicity, I create painting-like photographs using 35mm film, multiple exposure techniques, and a simple Pentax K1000 film camera. I shoot all my images on film and do very minimal to no digital […]
The Science of Creativity
The Science of Creativity Many people think of creativity as a zero-sum game—either you have it or you don’t. However, science has shown that not only are we all capable of being highly creative, but there are also many ways to improve our creative abilities. Best of all, it isn’t that hard to expand our […]
How to Sell Your Artwork With Words and Images
Artists are creative people. But in today’s crowded market where anyone can call themselves an artist, you have to try and cut through the noise. Creating beautiful works of art is no longer enough, you have to adapt yourself from being creator and maker to being a marketer and sales person. This means that you […]