• Login
    • Profile
  • Resources
    • Start Here
    • Recommended Tools & Courses
    • Podcast
  • The Book
  • The Association

How to Sell Art Online | Online Marketing for Artists

Helping artists sell their art online since 2009. Blog, guides, courses, and coaching for artists.

  • Home
  • About
  • Start Selling your Art
  • Online Courses for Artists
  • Coaching
  • Blog
    • Podcast
  • Contact
You are here: Home / Blogging for Artists / The 5 Biggest Mistakes that Artists Make on Their Blogs and How You Can Avoid Them

The 5 Biggest Mistakes that Artists Make on Their Blogs and How You Can Avoid Them

What’s the purpose of your blog? Do you have blogging goals?

Some artists (like many other entrepreneurs) start blogging, because they think they’re supposed to blog. That’s the wrong move to make. It’s important to have an online presence, but blogging is a commitment and a long-term game. Understanding your blogging goals will help you to be a more successful blogger, because you can determine what content you should post based on your goals.

Artists blog for many reasons, including:

  • increasing sales
  • getting exposure
  • having a place to share their thoughts
  • making connections in the art community
  • interacting with fans and customers

But, from my experience, it usually comes to down to a desire to increase sales. If this is one of your goals, then you don’t want to commit one of the five biggest mistakes that artists make when blogging:

1. Providing bland, useless content.

If I come to your mixed media blog and the first five posts have nothing to do with mixed media, I’m gone. I’m not sticking around to look at the pictures of your cat or to read about the ugly bridesmaid’s dress you have to wear to your cousin’s wedding. You shouldn’t leave your personality or personal stories out of your blog, because your personality sets you apart from other artists. You just need to provide relevant content at the same time.

It’s important to build up a loyal readership, especially if you want your readers to buy anything from you. Let’s suppose you’re the author of the mixed media blog and you want readers to buy your mixed media prints. You could post about the inspiration behind each print, share pictures of your art studio, and share the process of making one of your mixed media art pieces from start to finish.

When you’re stumped for content ask yourself, “How can I get readers interested in my art? What can I share that will allow them to be a part of the story?”

2. Not having an obvious email newsletter opt-in form above the fold.

You want to capture the attention of your greatest fans, and the best way to do this is to collect their email addresses and send them regular updates via email.

Email continues to be one of the best ways to stay connected with your readers and customers. One mistake that many successful bloggers regret making is not having an email opt-in option from the beginning. The people who sign up for your email newsletter are raising their hands and telling you that they want to hear from you.

You can use your email newsletter to let your readers know about sales, give them special discounts, send them updates when you make new pieces of art, and provide them with more information about you and your art.

3. Inconsistency.

I’m not sure where the idea that you have to post everyday came from, but it’s a rule that you can break. You’ll probably grow your blog faster if you post daily, but only if you post useful, relevant content. You should come up with a realistic plan of how often you can post and stick to it. Some really successful bloggers only blog once or twice a week, but when they do post, they make sure their content kicks serious butt.

Don’t post daily for a month, disappear for three months, and then start posting sporadically. If your readers come back to your blog and don’t see any new content over and over, they won’t keep coming back…unless, they know when to come back. If your readers know that you post every Wednesday, they’ll look for your posts on Wednesdays.

4. Leaving out their contact information.

Your contact information needs to be in a place that your readers can easily find it. Many bloggers include this on their about pages and/or on a separate tab in their navigation. If readers want to ask you about buying your art, displaying your art, interviewing you, promoting your art on their blogs, including your art in their magazines, or anything else that would benefit you, you should make it easy for them. If they can’t find your contact information after a couple minutes of looking, they’ll probably give up.

5. Not providing a clear path for readers to buy their art.

It doesn’t matter whether you sell your art online, offline, or a combination of the two, you need to make it easy for your readers to buy from you. Again, if they have to search for more than a couple minutes to figure out how to buy your art, they’ll probably give up.

You might have a way for your readers to buy your art, but is it easy? Don’t make your readers go through step after step after step to give you money. Ask someone who’s not tech savvy to try to figure out how to buy your art from your blog. If that person can’t do it, make it more simple.

Keep your goals in mind when you’re setting up your blog, provide your readers with useful content, and make it simple for them to contact you and purchase from you. If you do those things, you’ll minimize frustration and increase the likelihood that your blog will add to your art business success.

April Bowles-Olin works with creative women to lead more fulfilling lives while they make money doing it. She also attempts to add a little prettiness to the world with her art and jewelry. You can learn more about her at Blacksburg Belle and connect with her on Twitter @blacksburgbelle.

 

 

For more on blogging for artists, check out 7 Inspiring Artists Who Blog, and How to Create an Art Blog That Makes Art Collectors Swoon.

Filed under: Blogging for Artists, Guest Posts & Interviews, Social media for Artists

« Meilena Hauslendale: The Sharpie Artist
Does Selling Art On Facebook Really Work? »

Comments

  1. Candice says

    November 8, 2010 at 6:39 AM

    This was incredibly useful. I am currently blogging and I had loads of questions about how often, and content. You answered questions that I didn’t even realize were there! 🙂 I am not an artist but I think that the content is applicable to anyone who blogs.

    Thanks!

    Reply
  2. Randy C. Brown says

    December 3, 2010 at 7:14 PM

    This article was great. Being an artist and a blogger myself, I find it sometimes hard to come up with meaningful topics to blog about. I am currently trying to use my blog to teach others how to create art themselves. However, teaching is more time consuming than painting.
    Thanks for the great information.

    Reply
  3. JeanGerard says

    December 9, 2010 at 5:08 AM

    Interesting article. I mentioned it in my Nov blog review :

    Reply
  4. Jenny Hoople says

    February 9, 2011 at 1:17 PM

    Every post you write is so helpful to me, April. Thank you so much!

    Sometimes things seem so obvious that I forget to check and see whether I actually did them. Contact Info! I have a Contact page on my site, but when I did a redesign, I never worked that page back into the mix. This will be number one on my list of 3 things to actually take action on, thanks!

    Reply
  5. Ashok Sharma says

    January 21, 2013 at 7:43 AM

    Great artist guide line for online survival, not only artists but every creative persons must follow the same rules

    Reply
  6. Khaliqur Rahman says

    January 22, 2013 at 3:40 AM

    Indeed, it is a very useful blog giving very valuable and practical tips to bloggers who blog but don’t succeed in achieving their goals.

    Reply
  7. Carla says

    February 17, 2013 at 6:05 PM

    Great article. I don’t have a blog – yet. I want to start one because I think I should, but I’ve been laboring over content; part of me wanting to just jump in and go for it, the other part of me wanting to make sure I know what I’m going to blog about and when. Thanks for giving me a better vision!

    Reply
  8. Joyce Gentile says

    March 26, 2013 at 11:37 AM

    Great article. Thanks for sharing. I have my email address on my website but it is not a link meaning people have to copy and paste it. I also don’t have a place for comments. I enjoyed reading your article and I learned from it.

    Reply
  9. Steven says

    June 23, 2013 at 12:55 PM

    Hello, I am going to make a blog soon to promote my work and I really want to thank you for your useful article. It’s really helped me out before I’ve got started.

    Reply
  10. amy says

    July 21, 2013 at 9:22 PM

    Hi April,

    I wanted to thank you for writing this article and I have learned a lot from it. I’ve been blogging about my art work for about a year and I have to admit, I’ve made at least all of the mistakes in your article. Can you make any recommendations for getting more visibility and getting others to actually visit your blog?

    Reply
  11. Vanessa says

    October 21, 2013 at 8:08 AM

    Thank you for posting these tips! For someone who’s just starting out, there seems to be a bit of a learning curve (making it surprisingly easy to overlook such important details!). Your advice was very helpful – so thanks again!

    Reply
  12. ashar says

    December 7, 2013 at 10:39 AM

    Thanks for that, April. I have been blogging for nearly a year now and have to say it has proved a bit of a challeng. Whilst I have picked up some subscribers it is proving harder that anticipated. So hoping your tips will prove useful
    best ashar

    Reply
  13. Brad says

    May 17, 2014 at 5:16 AM

    I got a lot out of your post. Specifically about making it easy for people to find and buy our work. Duh right? I don’t know why I would overlook that for my own site LOL. Also love your idea to share the process of creating the painting. I’m planning now to use video to share that. Thank you April. I appreciate people like you who share awesome content. I’m a subscriber now!

    Reply
  14. Barbara says

    May 29, 2014 at 7:33 AM

    Hello there.From a young 6 months starting blog I also find this information very useful. I have not made many sales with my art and also I’m slowly gaining a audience so thank you very much. It is great to read that content is more appreciated,which is better for us artists.
    Best of luck!

    Reply
  15. Lisa says

    July 16, 2014 at 2:07 AM

    Hi,
    Thank you for this article. I found it very simple and helpful – a winning combination! I have only recently started my blog about my paintings and my writing, so I’m still feeling my way. Some useful tips here that I need to really consider.
    Cheers

    Reply
  16. Daniel Jean-Baptiste says

    August 23, 2014 at 1:41 PM

    Thanks for this great article, it’s always better to do things right the first time. I look forward to more of your post.

    Best regards,
    Daniel

    Reply
  17. Marco Builtz says

    February 15, 2015 at 10:07 PM

    Hi, thanks for that, I noticed I have made a few mistakes already. This whole blogging thing is a bit more difficult then I thought. Writing content, building links and designing the blog, but I am getting better at it.

    Reply
  18. galleryimaginem says

    April 30, 2015 at 10:09 AM

    Great tips! Very well written article, have taken many of these tips on board to create my beautiful website!

    Reply
  19. david says

    August 4, 2015 at 10:12 PM

    hello I’m from Brazil and here I see very aproveitosas tips Thank You.
    http://www.qualyartpinturas.com.br/

    Reply
  20. Janet Davies says

    November 5, 2015 at 2:15 PM

    Useful article, thanks. Not started a blog yet but thinking about it. What will I keep finding to say? I am glad that I followed a link about a month ago, from this site, to Artpal. Fantastic site, so easy to use and no charge. I haven’t sold any art yet but, early days.

    Reply
  21. Lindsay Berquist says

    December 3, 2015 at 10:27 AM

    I totally agree with your points April. The main problem I see with most artist sites is a lack of an email opt-in form.

    Reply
  22. Paulo Roberto Gomes says

    March 10, 2016 at 12:37 AM

    very good I am making changes

    http;//gomespintor.blogspot.com

    Reply
  23. Paula Manning-Lewis says

    April 14, 2016 at 7:56 PM

    Thanks for the great post! I’m currently working on updating and improving my art blog and realized after reading this post that I didn’t have a contact page on my blog! After 15 years of blogging! Yikes! Thanks again for the informative post! 🙂

    Reply
  24. Paulo Roberto Gomes says

    May 30, 2016 at 1:39 PM

    made changes visit my paintings blog http://www.gomespintor.blogspot.com.br

    Reply
  25. gapsel says

    September 9, 2016 at 1:39 PM

    I did most of these mistakes when I fisrt started 🙁

    Reply
  26. Andrew says

    November 28, 2016 at 7:44 AM

    Writing useless, bland content is something that happens far too often on mixed media blogs nowadays. The blogs are quickly becoming random rants of personal problems and garbage. It can be interesting to read these kinds of posts but as long as it comes full circle to the reason I should be looking at that blog in the first place. Express yourself, but don’t lose sight of what you’re doing.

    Reply
  27. Mackenzie says

    January 28, 2017 at 3:10 PM

    These are all such great points! It’s definitely difficult to not be bland and to find new ways to say the same things. I’ve found that writing about thing that I can tie into art helps, rather than only writing about the art in general.

    Reply
  28. Alexandria Kuo says

    July 28, 2017 at 12:09 PM

    I’ve been trying to sell my artworks but been debating recently whether to start blogging. Thank you for the pointers! 🙂

    Reply
  29. Dousic Media Group LLC says

    October 9, 2017 at 6:44 AM

    Nice post ..

    Well described about the things which we dont do or doing it but in a wrong way.
    Putting contact information clearly is a major one..
    Call to actions lines are important and placed wisely..

    Reply
  30. Nilam sangle says

    October 27, 2017 at 5:38 AM

    Hi,
    This article is giving overall idea about where artist make mistake. I like to read blogs about all types of artist. This 5 points also very helpful. when i will start to write the blog i will never do this all mistake. Thank you for sharing this blog.

    Reply
  31. Manju Jagdish says

    August 28, 2018 at 10:04 PM

    I’m from India . Very inspiring and a like starter kit for a person like me who is just planning too start s blog . Thank you very much for sharing your experiences and knowledge .

    Reply
  32. Iordache Cristina-Vivi says

    December 30, 2018 at 4:25 AM

    Hi,
    This is so useful. I have two blogs and I keep getting frustrated. I am not sure if my content is useful enough and if I should continue doing it. But your article here is very good and I will try to work harder on it.
    Thank you!

    Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Search

Book

Or any of these fine book sellers:

Barnes and Noble

Books-a-Million

Indiebound

Podcast Graphic

Browse by Category

  • Abundance
  • Blogging for Artists
  • Business Skills for Artists
  • Communities for Artists
  • Creative Insurgents
  • Email Marketing & List Building
  • Guest Posts & Interviews
  • Home Page Feature
  • Mindset
  • Podcast
  • Rants
  • Reviews
  • SEO for Artists
  • Social media for Artists
  • Success Stories
  • Technology
  • Uncategorized
  • Website Advice
  • Start Selling your Art
  • Tools & Resources
  • Podcast
  • Free Resource Library (Members Only)
  • Blog
  • How to Sell Your Art Online, the Book

© 2009 The Abundant Artist. Website by Evan. Amazon and the Amazon logo are trademarks of Amazon.com, Inc. or its affiliates.
  • Terms and Conditions.