Google searches for “NFT scam” peaked in January 2021 as people feared for their online safety on the new and ever-developing platform. Despite NFTs being around since 2014, this past year has seen the market boom. In fact, 2021 marked the year that NFTs broke into the mainstream, and they are quickly evolving. The NFT […]
How can artists benefit from NFT?
Non-fungible tokens, more commonly known as NFTs, have revolutionized the way we view content ownership, bringing art into the digital age. The NFT market platform OpenSea has been valued at a staggering $13 billion and the past year alone has seen the trade of around 28.6 million wallets. The NFT market place is booming, making […]
The 5 Art Business Models
The more different things you try to do with your art business, the more complexity you introduce and the harder it will be to make a profit. There are five essential ways that artists make money from their art. For most artists in the early stages of their careers, I recommend they pick one way […]
How to host a 3D show on your website and nail it
Over the past year, artists, galleries, and art fairs have merged their online and physical efforts. As shows return to the in-person format, it’s becoming clear that a hybrid (digital and offline) strategy is what’s working best for sales right now. New, innovative opportunities have materialized such as online viewing rooms, 3D interactive shows, and […]
Artist Studio Visits: A Guide to Selling More Art
An artist recently asked me for some advice on how to sell more of her art. After going back and forth via email several times, I suggested that she try some artist studio visits. Her response: “This may sound stupid, but how do I make anyone interested in that? Please understand, I am an introvert. […]
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