A gallery is both a cultural ambassador and a storefront, which is needless to say a unique position. In this series, Cory and I will tackle how galleries use (or should use) social media to make this duality work for them and not against them, how artists can network with galleries, and how galleries can […]
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The Crowdfunding Guide for Artists: Part 2
Last week, I led you through the essential criteria to consider when choosing a platform for crowdfunding a project. Now that you’ve done your research and made your choice, how do you bring home the win when the clock is ticking and you’re one of thousands and thousands of projects listed on the site? Fear […]
The Crowdfunding Guide for Artists: Part 1
image by adesigna Is one of your New Year’s Resolutions to FINALLY get that big project done, the one you’ve been putting off forever? Do you want to make that film, release that album, create that jewelry line, or whatever your dream is, but don’t know how to get the startup capital? Consider crowdfunding as […]
Connecting With Buyers Online
image by Rafakoy I received this email from a reader: “What if I am someone who absolutely despises social media such as Facebook? I can tolerate blogging perhaps, and am in the process of a website, but Twitter, Facebook and the like seem to me very false forms of getting connected. I want to be […]
Does Selling Art On Facebook Really Work?
When you mention social media marketing, you get a whole range of responses – anything from “it’s a complete waste of time” to “oh it’s the BEST. THING. EVER!”Sure it can be successful or not, but that’s no different than any other marketing method.For this article, we’re going to look at the Facebook business page, […]
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