Are you looking to inject some new vitality into your art business? Why not consider a limited-edition print run? This can be a great way to drum up new interest in your work. There are several reasons to consider a limited edition print run:
Increase the perceived value of your prints
We naturally perceive an item as more valuable if it exists in a finite quantity. You can use this to your advantage to increase the value of the prints and pique the interest of collectors both old and new.
Sell at a higher price point
A limited-edition print run can be sold at a higher price point than unlimited prints due to the increased value. This is especially true if the prints are hand signed and numbered (which they should be) and include a certificate of authenticity. Also be aware that a smaller print run (100 versus 500) will also allow you to increase the price of each print. (More on pricing art prints here.)
Sell out to increase value and market to your collectors
Selling out of a print run increases the perception of scarcity and can increase interest for collectors who didn’t get a piece this time around. Use this to your advantage when you market your next run of limited-edition prints- “last time they sold out within 1 week, so act fast!”
You don’t have to sell all of your prints in a finite quantity, but an occasional limited-edition print run, when marketed well, can be a great way to increase interest in your work and allow you to increase the income you make from prints.
Have you tried selling prints in limited editions? How did it work for you? Let us know in the comments!