• Login
    • Profile
  • Resources
    • Start Here
    • Recommended Tools & Courses
    • Podcast
  • The Book
  • The Association

How to Sell Art Online | Online Marketing for Artists

Helping artists sell their art online since 2009. Blog, guides, courses, and coaching for artists.

  • Home
  • About
  • Start Selling your Art
  • Online Courses for Artists
  • Coaching
  • Blog
    • Podcast
  • Contact
You are here: Home / Business Skills for Artists / How to Use Prints to Sell Original Art

How to Use Prints to Sell Original Art

Have you heard the term “loss-leader” before? Don’t run away! You don’t actually have to lose any money. In fact, using a loss leader can increase your cash flow as well as the number of larger pieces and commissions you’re selling.

In the retail world, a loss leader is a product you use to get customers in the door. On its own, a loss-leader isn’t making you much money, if any at all. But it can be an incredibly powerful tool for pulling in new customers and getting them to buy more from you.

Why Use a Loss Leader?

If you keep an inventory of prints, or even if you have a lot of small originals or sketches/studies lying around taking up space, selling them at a relatively low price point (again, you don’t actually have to sell them at a loss) can free up valuable inventory space, and spark much-needed cash flow. But the most important thing it can do for you is expose you to new collectors, increasing awareness of your art and adding new customers to your email marketing list.

Make Sure Your Website is Ready

Advertising that you are selling something at a low price point is only going to help your business if you are prepared to follow up. This means your website needs to be ready and able to collect every collector and potential collector’s email address. It should be easy and apparent on every post, page, and listing how to sign up for your mailing list. If you are using a low-priced print to draw in new customers, the listing should point to or suggest higher-priced pieces. You also need to be prepared to nurture your new relationship.

Upselling & Collecting Information for Your List

Once you’ve collected your new customer’s email address, they should get placed directly in a nurturing campaign where they receive relationship-building emails from you. This is where you can gradually introduce higher and higher-priced pieces and commission work. The key is to stay front of mind with your new collectors. And be sure to let them know why they should be purchasing more from you!

The key to using lower-priced prints as loss leaders successfully is to commit to following up with your new collectors. For in-depth training on how to create a sales funnel, check out How to Sell Your Art Online 201: Sales Funnels. You can also read more about using prints and smaller originals as loss leaders here: How to Sell a $10,000 Painting Online.

Also keep in mind that you don’t HAVE to sell your prints at a loss. They can be a lucrative part of your art business.

Read more on making and selling art prints:

  • Why you should diversify your art business by selling prints
  • How to get a quick win selling art online
  • How to price art prints
  • How to run a successful print studio
  • The best scanners, printers, and papers for making prints

Filed under: Business Skills for Artists

« Why You Should Diversify Your Art Business by Selling Prints
How to Sell Fewer Prints and Make More Money »

Comments

  1. Online Photo Printing Services Pakistan says

    March 1, 2018 at 12:08 AM

    This information is very useful for photographers. Thank you for sharing with us

    Reply
  2. Jade says

    April 6, 2018 at 6:56 AM

    Amazing! It’s great that you are talking about how email lists can benefit Artists. I feel like a lot of artists don’t know the potential that can hold for them.

    I’m also a fan of the sales funneling post you link to below. Very awesome!

    Thanks for the info

    Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Search

Book

Or any of these fine book sellers:

Barnes and Noble

Books-a-Million

Indiebound

Podcast Graphic

Browse by Category

  • Abundance
  • Blogging for Artists
  • Business Skills for Artists
  • Communities for Artists
  • Creative Insurgents
  • Email Marketing & List Building
  • Guest Posts & Interviews
  • Home Page Feature
  • Mindset
  • Podcast
  • Rants
  • Reviews
  • SEO for Artists
  • Social media for Artists
  • Success Stories
  • Technology
  • Uncategorized
  • Website Advice
  • Start Selling your Art
  • Tools & Resources
  • Podcast
  • Free Resource Library (Members Only)
  • Blog
  • How to Sell Your Art Online, the Book

© 2009 The Abundant Artist. Website by Evan. Amazon and the Amazon logo are trademarks of Amazon.com, Inc. or its affiliates.
  • Terms and Conditions.