How to Sell Art Online | Online Marketing for Artists

Helping artists sell their art online since 2009. Blog, guides, courses, and coaching for artists.

Start Selling your Art

Welcome! If you’re wondering what The Abundant Artist (TAA) is all about you can read our About page origin story here.

This page is meant to give you an overview of how to sell art, or help you understand the basics of areas where you’re curious, especially if you’ve only sold a few pieces or you’re just getting started. We’ve been doing this since 2009. While the information here represents long experience working with thousands of artists, it’s important for you to understand that any blog post, book, or writing requires adapting to your own situation.

This page is up to date as of the middle of 2022.

How to Start Selling Your Art

We do offer courses and coaching that will help you learn to adapt this and other information, helping you sell faster – but we understand that not every artist can pay, and you need to understand who we are before you feel confident investing in our courses or coaching.

If you’re new to selling your art, we suggest the following:

  • Review the following sections:
    • What Kind of Art Sells
    • Marketing Basics
    • Social Media for Artists
    • Marketing Your Art Authentically
    • Effective Artist Websites
  • Read my book, How to Sell Your Art Online, for a comprehensive overview of how marketing principles apply to selling art

If you’re an artist who has sold more than a few pieces of art and you’re trying to figure out how to create a steady, growing income, feel free to reach out about coaching. We have a range of individual and group options.

What Kind of Art Sells?

Most kinds of art sell to some degree. We’ve seen it. Trends come and go. Some art is easier to sell than others. But at the core, good art sells. When getting started, it’s often easier to sell small originals. Here’s what we have to say about making good art:

Art Marketing Basics

These blog posts explain the fundamentals of selling art. If you’ve ever tried experimenting with social media, email, or other forms of marketing and it just didn’t work, you might have a mismatch between you, your art, your message, and your audience.

Selling Your Art Authentically

Artists need to feel like we are maintaining our artistic integrity. These posts talk about how to show some of the inherent magic in making art:

How to Sell Art Guides

From outdoor shows to licensing to selling prints, there are a range of options artists have to make money from their art. We strongly suggest you read about the 5 Art Business Models so you can get an idea of what might be a good fit for you, and then dive into one of our guides for next steps.

Social Media for Artists

Love it or hate it, social media is a major factor in selling art. Here are a few blog posts on how to learn the basics:

Email Marketing for Artists

As social media becomes more competitive, having your own direct connection with collectors is increasingly important.

Effective Artist Websites

Other Important Posts. These posts don’t necessarily cover the marketing aspect of fine art, but are good for beginners to read.

Success Stories. It can be helpful to understand how other artists implement what they’ve learned about selling art. Check out our success stories blog posts to read what works for artists selling art online. Also check out our Praise page for additional feedback from artists on our courses and coaching.